{"id":3,"date":"2009-09-30T14:57:08","date_gmt":"2009-09-30T12:57:08","guid":{"rendered":"http:\/\/ranking-tips.de\/?p=3"},"modified":"2009-09-30T15:17:50","modified_gmt":"2009-09-30T13:17:50","slug":"digital-asset-optimization-uwe-tippmann-sieht-in-dao-die-zukunft-von-seo","status":"publish","type":"post","link":"http:\/\/ranking-tips.de\/?p=3","title":{"rendered":"Digital Asset Optimization: Uwe Tippmann sieht in DAO die Zukunft von SEO"},"content":{"rendered":"<p><span style=\"MARGIN-TOP: 5px; FLOAT: left; MARGIN-BOTTOM: 8px; MARGIN-RIGHT: 5px; POSITION: relative\"><img loading=\"lazy\" height=\"128\" alt=\"dao-news\" src=\"\/wp-content\/uploads\/dao-news-1.jpg\" width=\"225\" \/><\/span><\/p>\n<p><strong><a href=\"https:\/\/www.xing.com\/profile\/Uwe_Tippmann\">Uwe Tippmann<\/a><\/strong> ist Gesch\u00e4ftsf\u00fchrer von <a href=\"http:\/\/www.abakus-internet-marketing.de\/\">ABAKUS Internet Marketing<\/a>, deren Website vorz\u00fcgliche Informationen und Tools zur Suchmaschinenoptimierung bietet.<br \/>\nTippmann, der auch <a href=\"http:\/\/www.uwe-tippmann.de\/blog\/\">privat bloggt<\/a> (bzw. &#8222;tippt&#8220;), hat j\u00fcngst einen interessanten Artikel zur &#8222;Zukunft von SEO&#8220; publiziert &#8211; die sieht er n\u00e4mlich in der Digital Asset Optimization, kurz <strong>DAO<\/strong>.<br \/>\nDie <a href=\"http:\/\/en.wikipedia.org\/wiki\/Digital_asset\">Wikpedia erkl\u00e4rt Digital Asset<\/a> so:<\/p>\n<blockquote><p>&gt;A digital asset is any form of content and\/or media that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset. Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets)&lt;<\/p><\/blockquote>\n<p><\/p>\n<p>Es geht also um die Optimierung von (digitalen) Medieninhalten.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lee Odden<\/strong> hat sich in seinem <a href=\"http:\/\/www.toprankblog.com\/2007\/06\/digital-asset-optimization\/\">Online Marketing Blog<\/a> bereits vor 2 Jahren \u00fcber diese erweiterte Form der Searchengine Optimization Gedanken gemacht. Er nennt es (wie wohl?) <strong>SEO 2.0<\/strong>.<\/p>\n<p>Nun aber zu Tippmanns lesenswertem Artikel, der das Thema in gutem Deutsch aufbereitet hat.<br \/>\nMan findet den kompletten Artikel auf <a href=\"http:\/\/www.contentmanager.de\/magazin\/artikel_2124_digital_asset_optimization_dao_seo.html\">contentmanager.de<\/a>, ebenso unter <a href=\"http:\/\/www.abakus-internet-marketing.de\/newsletter\/nl050901.htm\">ABAKUS<\/a> (und dort auch als <a href=\"http:\/\/www.abakus-internet-marketing.de\/pdf\/DAO.pdf\">pdf<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uwe Tippmann ist Gesch\u00e4ftsf\u00fchrer von ABAKUS Internet Marketing, deren Website vorz\u00fcgliche Informationen und Tools zur Suchmaschinenoptimierung bietet. Tippmann, der auch privat bloggt (bzw. &#8222;tippt&#8220;), hat j\u00fcngst einen interessanten Artikel zur &#8222;Zukunft von SEO&#8220; publiziert &#8211; die sieht er n\u00e4mlich in der Digital Asset Optimization, kurz DAO. Die Wikpedia erkl\u00e4rt Digital Asset so: &gt;A digital asset [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Asset Optimization: Uwe Tippmann sieht in DAO die Zukunft von SEO - Ranking-Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ranking-tips.de\/?p=3\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Asset Optimization: Uwe Tippmann sieht in DAO die Zukunft von SEO - Ranking-Tips\" \/>\n<meta property=\"og:description\" content=\"Uwe Tippmann ist Gesch\u00e4ftsf\u00fchrer von ABAKUS Internet Marketing, deren Website vorz\u00fcgliche Informationen und Tools zur Suchmaschinenoptimierung bietet. Tippmann, der auch privat bloggt (bzw. &#8222;tippt&#8220;), hat j\u00fcngst einen interessanten Artikel zur &#8222;Zukunft von SEO&#8220; publiziert &#8211; die sieht er n\u00e4mlich in der Digital Asset Optimization, kurz DAO. 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